It’s been years since the Korean wave washed over the Philippine shores, but it has proven itself to be alive and well (still going strong, in fact) during the first ever Happy Hallyu Day held last 23 July, Saturday, at Skydome, SM North EDSA. Co-organized by the Korean Cultural Center and the Philippine K-Pop Convention, it was a celebration of all things currently popular in Korea.
Fans of K-pop, Korean dramas, and pretty much anything Korean flocked to the venue for a massive dose of Hallyu, fun, and freebies. If you’ve been living under a rock over the past week, here are what you missed at Happy Hallyu Day:
Guests got schooled!
Hallyu experts took the stage to give talks on Korean travel, fashion, and beauty. Sparkling Magazine’s editor-in-chief Gigi Yia treated K-Drama lovers with tips on where to find the filming locations of their favorite shows. Representatives from the Korean beauty brand Missha then shared makeup advice on how to achieve the perfect no makeup makeup look. They also picked a lucky attendee, who received a free makeover. Fans of Korean fashion eagerly welcomed RJ Roque, fashion editor of Meg Magazine, who spilled on the latest and hottest K-Pop fashion trends today.
Booths, booths, booths!
Guests hopped from one booth to another, bagging freebies and various prizes from each stop. A massive hit among the attendees were the fanclub booths, where K-Pop merch were sold and given away. The Korean Cultural Center, Korea Tourism Organization, and the Korea Copyright Comission also set up booths for anyone interested to dig deeper into the vibrant culture of Korea through travel, education, and events organized within the country.
The traditional dance team of the Korean Cultural Center gave the audience a taste of Korea’s past through a Korean traditional musical and dance performance, reminding hallyu enthusiasts that the colorful Korean pop culture we see today takes root in something even more vibrant.
Various cover groups and artists from all over the country set the Happy Hallyu Day open stage on fire with performances of their favorite K-Pop numbers. Val John, Philippine representative to the K-Pop World Festival in Korea last year, also graced the event to serenade the audience.
Games and prizes
Tons of K-Pop CDs and DVDs of Korean movies and dramas were given away as prizes to raffle draw winners and to the most active guests who took part in onstage games.
Don’t want to miss out on this kind of event again? Well, follow the Korean Cultural Center on Facebook and Twitter to stay up-to-date with our upcoming events!
Check out the highlights of Happy Hallyu Day here:
Written by Krew Member: Andressa Nina